More and more businesses are now turning to social media as a way of promoting themselves. They use social networking sites to market and promote products and services.Facebook is among, if not, the most popular of all social networking sites. Thousands of people around the globe and all walks of life use Facebook as well as other social network sites such as Google+ and Pininterest on a daily basis.Bearing the above factors in mind, we are now able to explore some of the reasons why creating a Facebook business page can help your business.By creating a business Facebook account or page, you are joining the ever, growing number of businesses using social media to advertise products. This has been dubbed by some, as the new strategy in marketing for small and new businesses. Some larger companies are also using social networks in order to advertise their business.A Facebook business page is a good way of targeting a wider audience to your business. With the availability for people to like and share your page with others, you attract potential customers.With the high possibility of gaining new clients, your Facebook business page is a central place, which will assist your business in expanding and helping you in achieving your business goals.There is the option for you to create additional Facebook business pages. These can be particularly beneficial if you tailor in a variety of products and services. By keeping to one product per page, customers will be able to clearly view one product at a time.Your Facebook business will allow you to post product updates on a regular basis. You can also receive direct product reviews via the newsfeed featured on your page. You’ll also be able to communicate directly with clients and answer any queries they may have with regards to your business or products.The recent introduction of Facebook hashtags, allow businesses to attract traffic from other social network sites. In return, your business becomes viewable to a much larger audience.Plugin buttons can also be an asset to your Facebook business pages. Adding a like or share plugin onto business cards, and your own business website will enable existing customers to connect with you on Facebook. They will also be able to recommend your page to their own Facebook contacts that is if any of your customers have a Facebook account.Options for posting content with regards to your products are available. For some businesses, the time to check Facebook accounts and post regular content is limited. This is where the, publish later option can be of assistance. The clock button, found at the bottom left of the post screen, allows for you to write several posts in advance. It is then up to yourself how much time you allow in between posts.Advanced learning opportunities are available. These opportunities offer advice and support on how to promote your business and market products to the maximum effect. They can be helpful for new businesses.